The Lead Engine puts your shop in Google's pay-per-lead program — the "Google Guaranteed" spots at the very top, above the ads, above the maps. No clicks, no impressions, no ad-agency fog: a homeowner calls, that's a lead, that's what you pay Google for. We set it up and run it.
Text Nick — turn it onGoogle's program requires license, insurance, and a background check. We run the whole application and profile build — photos, categories, service area, hours. This is the part shops give up on.
Set your weekly lead budget, adjust bids for your towns and jobs, pause it when you're booked out, turn it up when the schedule's thin.
Wrong number? Solicitor? Out of area? Google refunds leads that aren't real — if you dispute them. We file the disputes, so you only pay for actual homeowners.
Your Google account, your card, paid to Google directly. We never touch or mark up your lead spend — you can see every dollar.
Each piece makes the others stronger. That's why the Lead Engine works best on top of the front office — and why we built it last.
Paying per lead and sending it to voicemail is lighting money on fire. If your phones aren't handled yet, start with the receptionist — then turn this on.
Lead prices are set by Google and your market — for plumbing and HVAC they typically run somewhere around $25–90 a lead, and you cap the weekly budget. Most shops start at a budget that buys 5–10 leads a week and adjust from there.
Verification usually takes one to two weeks — mostly waiting on Google's checks. We handle the paperwork the day you sign.
No. SEO takes months and a prayer. This is Google's pay-per-lead program — once you're verified, you're eligible for the top spots immediately. Reviews and responsiveness decide how often you show.
Facebook interrupts people who weren't thinking about plumbing. This catches people typing "plumber near me" with water on the floor. For service trades, search intent wins. Ads have their place — later, for remodel work.
Everybody does — about a quarter of leads are disputable, and Google refunds them if someone actually files. Nobody files. That's half of what the $147 is for.
Yes — you set a weekly cap with Google and can pause any time. Booked solid in May? We pause it and you pay Google nothing that week. The management fee just keeps running the months you run.
Your license number, insurance certificate, a 20-minute call, and patience for Google's background check. We do the rest.